Privacy Policy

Commitment to Personal Data Protection

We are committed to protecting the privacy of the personal data ("Personal Data") we hold. To ensure that you can make informed decisions and feel confident about providing your Personal Data to us, we outline in this Privacy Policy our practices and the choices you have concerning the collection and use of your Personal Data.

The Personal Data We Collect

The types of Personal Data we collect from you will depend on the specific type of services and products as requested by, or provided to, you. The types of Personal Data may include:

• Your personal information (e.g. your name, gender, date of birth, passport or other personally identifiable number)
• Your contact information (e.g. telephone numbers, mailing addresses, email addresses and fax numbers)
• Your business information (e.g. company name, business title and associated contact information)
• Your credit or debit or other charge cards information
• Your interests, personal preferences or comments
• Information when you use our websites or other services (e.g. behavioural information, purchasing history, location information, browser details, IP addresses)

Purposes for Which Your Personal Data Are Collected and Used

The purposes for which your Personal Data are collected and used may include:

• For the supply of any services, products, facilities which we may offer to you
• For payment purposes for any of the Services
• For use of our online Services
• With your consent, for marketing or promoting any of the Services
• For communicating with you by email, mail, fax, phone or other means
• For conducting research and analysis to better understand your needs and preferences
• For making disclosures when required by law, regulation, or court order
• For establishing legal claims or defences, obtaining legal advice
• For handling and following up with your comments, enquiries and complaints

Disclosure and Transfer of Personal Data

To facilitate the purposes mentioned, we may transfer, disclose, grant access to or share your Personal Data with third parties located within or outside Hong Kong. These third parties may include:

• Any member of Swire Properties Group
• Any agent, contractor or third-party service provider who provides services to support our business operations
• Credit reference agencies, credit, debit and/or charge card companies and/or banks
• Any person, government, regulatory or law enforcement authority or administrative organisation
• Any actual or proposed assignee or purchaser of all or any part of the business and/or asset of Swire Properties Group

Direct Marketing

In connection with direct marketing, we intend to use your name, contact details, and other information for marketing, research, questionnaires, promotional and customer relationship management purposes. If we intend to use your Personal Data for direct marketing purposes, we will first obtain your consent before doing so.

If you agree to receive marketing communications but do not wish to receive them in the future, you may opt out at any time by contacting us or following the unsubscribe instructions in the marketing message.

Our Commitment to Children's Privacy

Protecting the privacy of children is our primary concern. We will not knowingly collect or maintain Personal Data from persons who are under 18 years of age without prior consent from a parent or guardian.

Use of Cookies and Log Files

If you visit any of our websites, we may use cookie files to store and track information about you and your preferences. A cookie is a small text file that our website transfers to your computer's or device's hard disk. We use cookies to better serve you and/or maintain your information across multiple pages within or across one or more sessions. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in future.

Data Retention

Subject to any legal, statutory, regulatory or accounting requirements, the Personal Data you provide to us will be kept by us in the appropriate form only for as long as is necessary to fulfil the purposes mentioned above after which it will be destroyed.

Data Security

In order to ensure the correct use and to maintain the accuracy of the Personal Data collected from you, as well as preventing unauthorised or accidental access, processing, erasure or other use of the Personal Data, we have implemented various internal policies (including physical, electronic and management measures) to safeguard and secure the Personal Data we collect.

Where we collect Personal Data online, we use an industry standard for encryption over the Internet known as Secure Socket Layer (SSL) protocol, to protect the Personal Data.

Other Websites

Our websites may contain links to third party sites that are operated under different privacy practices. All such websites are independent from our websites. We have no control over the contents of such other websites or their privacy policies or compliance with the law.

Your Rights and Contacting Us

You are entitled to access or correct your Personal Data held by us. You may also:

• Request deletion or erasure of your Personal Data
• Object to the sharing of your Personal Data
• Object to the profiling of your Personal Data

If you would like to exercise any of your rights or obtain a copy of any of your Personal Data, or if you believe that any of your Personal Data which we collect and maintain is inaccurate, please contact us at:

Data Protection Officer
Swire Properties Limited
64/F, One Island East, Taikoo Place
18 Westlands Road, Quarry Bay
Hong Kong